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  1. Marin Adds Google Shopping Campaign Management

    In addition, it today announced the integration with Productsup, a provider of cloud-based data management technology. The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. As global Internet usage increased and technology...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). The technology allows advertisers to retarget Web users with ads in the...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...