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  1. Google Uncovers Black Friday Shopping Trends [Study]

    Wearable Technology (ex: FitBit) Google Search Queries For the study, Google pulled data from search trends and Google Consumer Surveys as well as top trending purchases from Google Express. Black Friday is less than a week away and shoppers are...

  2. Evolution in Digital Marketing Skill Sets

    Software Platforms: The ability to know all of the platforms within the marketing technology industry is near impossible. Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    However, Google is looking at removing some of those obstacles through its new App Trial technology. Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. We do a Google search before buying from a brand — what do people really think?

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. When a visitor comes to your website from a search ad, the visitor will see a unique number...