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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But I've also tried to be clear that I believe Google has the right to defend our search results from low-quality or spam results in our opinion. So any webmaster can choose to ignore Google's guidelines, but they will have to face the consequences...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Add to this content 'Pandas', link spam 'Penguins', and now entity-based 'Hummingbirds'. Utilize non-Google search engine results, as well as third-party trend/insights tools. In the near future, Adobe will be sharing a few new methods and...