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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Even with Google cracking down on spammers (which is a good thing), not all is lost.

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Then there is the entire issue of spam. The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But I've also tried to be clear that I believe Google has the right to defend our search results from low-quality or spam results in our opinion. So any webmaster can choose to ignore Google's guidelines, but they will have to face the consequences...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. Practically speaking, this is to help prepare the...