Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Utilize copy, text, and images alongside content to create content rich pages.
If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. How to Use this Segment: Apply this segment to your SEO reports to look at...
If you're doing deep searches in Google, and going back 5, 6 or more results pages deep, you can see the same site popping up with a cluster of results on those deep pages. The latest Google Webmaster video features Distinguished Engineer Matt...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. Finally, Google+ for business users and business pages are still an area...
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a...
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. What is being done to detect and remove results from larger sites when they don't have unique content that...
We can now map that need state to web pages, keyword ads, display ads, and more. To keep it simple, Google has an index of all of your current pages. If you wipe out your old pages then you wipe out Google's current index of your site.
This resource breaks down how Google discovers, crawls, and serves web pages. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. An app usually has two pages to optimize: the app store page and a marketing page on the...
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. SSL Web Sites Don't Get Ranking Boost In Google – Search Engine...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Google's computers determine the order of our search results using a series of formulas known as algorithms.
MVT is different than A/B testing, since rather than just doing a bulk change and testing different variations of full pages with A/B testing, you can carve up the page in different sections and you can test in real-time different combinations of...
Keyword Stuffing: Overuse of keywords on your pages. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
Now we can optimize 100 percent of our landing pages for organic search performance and drive more revenue on day one. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Number of pages visited: If the visitor reviews two...
