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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Unless a hotel booking engine website has a stronger brand value than that of major...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. Indeed, some are referring to Pigeon as the biggest Google...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Choosing a local search automation vendor can be a...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT doesn't differentiate in Web presence data. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: