to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results. The feature is still working out bugs, and just like any search, using the information available to it on the Web.
One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in. Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not...
Robust online marketing is imperative for survival in a web-driven world. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them...
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. On searches that trigger Google local results, Google will mark links to its reviews as "Google Places Search", and also...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. If my web host has a lot of spammy clients, will that influence my site...
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. To small businesses, Google seems to be sending a consistent message: Link building, in all forms, is manipulative and bad.
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Facebook Graph Search and its Impact on Reputation...
With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies. As even AJ Kohn, outspoken web marketer, states: "Author Rank could be more disruptive than all of...
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
There is an extremely complicated web of providers of local data with many supplying data to others. While you need physical location to play in Google+ Local and the map pack you don't need a physical address to rank as a local result against...
Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google+ Local page can make a big difference in the local results. For example, a software vendor with a single...
To address the local nature of today's SERPs in 2013, marketers need to optimize their web presence, and vary SEO strategies by location. In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search...
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). SEO is leaving behind its history of being a bunch of “tactical executions” and becoming more of a high-level strategic affair...
Google+ is also tied to Google Authorship which is becoming a more important factor in search results for Google. Social signals are a factor in Google's algorithm and can cause your results to appear higher in searches at times.
Google and other major search engines are getting better at recognizing synonyms as well, meaning you can mix things up and no longer have to juggle content to make it appealing to both web crawlers and the human eye.
The app itself is a web browser. Blekko's approach that the mobile and desktop search experiences should be different is in stark contrast to that of Google's. Local search is a bit lacking. Because of the limitations on typing on a tablet...
