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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Search engines are geo-locating results more and more – not just the local...

  2. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    Considering how frequently images tend to get ripped off from the web, there's always the possibility that Google could attribute the original image to the wrong webpage or site. There are many other sites that will show EXIF data, the most common...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Many people with image-rich sites were puzzled when their traffic...

  4. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    You really only need 72 dots per inch (dpi) for web images in terms of quality. Images Make sure the images display correctly. Favicons are those little iconic images that show up in the address bar and tabs of your browser.