Just make sure the staging domain cannot be indexed by search engines! Don't forget to reference the content plan when you optimize the site for search engines. On our journey to align our brand with image with our company's offerings, we learned...
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your...
Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. So when search engines start crawling the pages you want everything to line up, from the links in your navigation...
The other half is making it easy for search engines to consume. This is more for engines than users, and mixing up the keywords, modifiers, stems in your page’s heading and title tag helps your assets rank for a broader basket of keywords, allowing...
As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal web pages. Just as their rose to dominance based on a slight edge, lots of people are out there trying to...
Data in AOL contains web and image searches (powered by Google), video (powered by Blinkx), News, Shopping, Maps, and Yellow Pages (powered by various providers). A number of major search engines provide a way to glimpse into the web's query stream...
Brands are also pursuing social because search engines are paying attention to social signals. Use of social signals is captured and can be measured, especially when applying Google’s Social Web Tracking (ga.js) is applied to social sharing buttons:
Alt attributes for the category image banner to describe what it is, as Google can’t interpret images. The image alt attribute helps to indicate the image “content” and is one of Google’s 200+ ranking factors.
If the negative result is clear slander, search engines are known to remove certain results for you. Google Alerts can signal you when your name is mentioned on regular web pages. Image search also doesn't bring a lot of direct sales, but it is...
This is mainly due to Google’s (and the other search engines’) ranking models. Google's learning process apparently involves trying to solve the problem of web spam by applying the same process in a different pattern – why can’t Google just break...
Google has been successfully sued for defamation in Australia by a man who found his image associated with gangsters in search results. The lawsuit raises the question of whether web search engines can be viewed as publishers, and the verdict could...
Optimized government websites that rank well in the engines insure that talking points and government resources are front and center when people go to the search engines to get informed about a given topic.
In this new quality era of search we have to move our focus away from keywords and focus more on the keyness factor of the content which has the potential to correlate to searches made on the search engines as the semantic web adds more meaning to...
This – combined with knowing what your location is, your previous search history, your social graph from Google+, and your device type from your user agent – allows the search engines to vary the results to the intent of the search at that...
For starters, it lets those who create the web’s content (author's note: this could mean press release content) claim that content by allowing them to add their name and image next to the byline of their articles, blogs, (press releases) etc.
What we can focus on are those things that we can control, which is develop a sound web presence that the search engines “should want to” rank – one that: You want to try to build a company’s web presence that the search engines should want to rank.
There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Sometimes your image will stick in someone's mind longer than your words will. It's hard to understand what's happening in the engines and with...
We’ve gathered these four search engines in order to test the top four searches pulled from Google Trends beginning in April: This search comes up with Wikipedia, know your meme, and Urban Dictionary definitions at the top followed by image results.
New Google Search Algorithm Update Targets Web Spam Use this to interact with your existing customer base, find new ones, diversify your sources of traffic, and even rank better on search engines. Google Penguin Web Spam Algorithm Update Feedback...
There are many other ways of testing algorithmically for link or blog networks and one of the easiest ways is for the search engines to look for clusters of links in the web graph. New Google Search Algorithm Update Targets Web Spam
