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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Dwell time is the amount of time between a user clicking through a search result in the SERPs, visiting a page, and then clicking back to the search results. If you access Search Queries reporting in Google Webmaster Tools, there's a tab for "Top...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data from Google Webmaster Tools (at least for now). Perhaps this is the opportunity to finally break down the silo between SEO...

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    And, while it's more of a second-order concern, you can also limit potential issues that may incur from bounces from expired products in SERPs. There are other ways to accomplish the same thing, via rel canonical meta tags and URL normalization and...

  5. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Also, as would be expected and as is currently the case for 'shared on Twitter' results, +1'd results are highly visible in the social circle results which tend to appear mid way down the SERPs page.annotations have a positive effect on the...