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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages.

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Increasingly, the SERPs display at least one video...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Then they see the URL in Google SERPs and wonder how it got there. So site owners wind up with this listing in Google's search results: So duplicate content is just taking the words from one page to another, and then Google sees this and filters...

  4. Your SEO Competition Isn't Who You Think It Is

    Whether it's news, images, video or Knowledge Graph results, we shouldn't neglect opportunities to capture real estate on our SERPs. That doesn't mean we can create sophisticated videos for every one of our keywords to ensure Google surfaces video...