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Google Search Results Serps

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Then Google would surface that page in the SERPs. If you do, users will be unhappy, they will bounce off your site back to the SERPs, low dwell time will ensue, and Google will pick this up. And there’s a chance that many of those users are popping...

  2. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. If you’ve got them, mark them up with Schema for star ratings in...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages.

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Increasingly, the SERPs display at least one video...