With Graph Search, I've unfortunately seen surrounding towns throw off the SERPs. You can easily see this displayed in the SERPs when the listing includes "liked by {friend name here}". To learn more about my findings, and how to track Graph Search...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Google has experimented with seven results on many SERPs since last summer. Starting last week, Bing began changing up their search engine result pages (SERPs). Bottom Line: Dynamically Sized SERPs Are you seeing less than 10 results in your Bing...
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Visibility in SERPs courtesy of SearchMetrics Essentials I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in...
Google may employ more than 200 different signals when determining SERPs, but links still carry the most weight. Some of the same activities that were responsible for ascending to number one in the SERPs are now responsible for manual penalties.
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. Unless you've had your head under a rock you've undoubtedly heard the...
Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google".
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Since there are only 10 seats at Google's first-page table (less if you count the growing pervasiveness of Google's 7-result SERPs), the competition for core keywords is fierce. Try those searches in Google yourself and you'll get answers as results.
Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. Google explains how to add author information in search results. All +1s done on the site, on the Google+ page, in search results, and on...
That said, Google continues to underscore the importance of producing high quality content in order to get ahead in the SERPs. With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already...
Google Seller Ratings is the obvious way Google could influence merchant rankings in SERPs. Following a scandal involving one merchant (who eventually was sentenced to 4 years in prison) who used negative publicity to rank higher in Google's search...
It should come as no surprise that this seismic shift in content attitude among marketers is in lock step with Google’s aggressive crusade (verging on Draconian) to purge the SERPs of low value rank spam, and bubble up content of value.
Google has also been testing out an addition to the SERPs. Google suggests a responsive design to encourage a better online experience (and they'll give you a boost in the SERPs if you do so). There is no need for any content within those...
Among the more interesting conclusions: result SERPs can actually become 14-result SERPs when Google blends local search results (in a pack of 7) with organic search results (also in a pack of 7). SEOMoz recently published a series of insights on...
The numbers of competitors bidding on your keyword set, how many ads are showing in the “top” of SERPs, and other metrics need to be included when making decisions based off of average position. Analytics tools such as Google Analytics also come...
Since August, Google has been serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. To address the local nature of today's SERPs in 2013, marketers need to optimize their web presence, and vary SEO strategies...
Track new page performance in the SERPs. The beginner should pick a keyword with no more than 300 searches per month (critical: Use Exact match) and is marked as “Low” competition by Google. Google AdWords will show the competition level in their...
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. One of the most influential search movements of the last few years has been the integration of different types of content directly...
