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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Describe [VENDOR NAME]'s philosophy as it relates to organic local search optimization. Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. I changed the title of this post to make it more clear that I'm talking about guest...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. How to Use this Segment: Apply this segment to your SEO reports to...

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Once you have your landing page data from Google organic, and you have identified URLs that showed a steep drop after a Panda hit, you need to dig into that data. There are several ways to run a Top Landing Pages Reprt from Google organic in Google...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand...