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  1. Effective Search Marketing Strategy Determines Fate of Organizations

    For more information, you may listen to Peter Clayton's podcast where he recently interviewed me on this and related subjects. Porters went out of business because they didn't successfully migrate their website to match how the customers using...

  2. Copyright Law: What Search Marketers Should Know (Part 2)

    If you are publishing multimedia, such as a podcast or video, don't insert copyrighted material into your original piece if it doesn't clearly follow fair use practices. Google Maps is Local Search, Metamend

  3. Copyright Law: What Search Marketers Should Know (Part 1)

    Multimedia series (podcast and video archive) Google, for example, they have a different DMCA takedown service department for each of their services – one for organic results, one for paid results, and for AdSense," says Walton.

  4. Implementing your Search Strategy for the Latino Market, Part 2

    See which podcasts show up at the top of podcast directory search results and are relevant to your own site and/or business, and contact these podcast producers with content offers – such as a episodic feature, interviews, or even doing a show...