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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: Google+ Local listings don't show up in GWT. With Google Hummingbird allowing the search engine to potentially find the same page from multiple...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush (26 percent) as...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO.

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Local SEO and local listing management are two completely...

  5. Google, Europe Near Antitrust Deal, Really This Time?

    In its latest proposal, Google said that it will display results from three competitors in a similar way whenever it promotes its own specialized search services. This joins Google's previous concessions, which include giving content providers the...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with consumers looking to get...