The side-by-side comparison, pitting Bing results verses Google results, was the spawn of a survey conducted by a third-party research firm. Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search...
These shifts will occur until CPC will stabilize where both suppliers (Google) and buyers (advertisers) are satisfied with the return on paid search. As long as the left side of the formula is equal or bigger than the right side, paid search is...
Google explains how to add author information in search results. All +1s done on the site, on the Google+ page, in search results, and on AdWords ads will be aggregated. Google+ is the future of search.
One is ranking using a static rank, or page rank; the left-hand side of the results. Here is the message: If you want your content to rank in Google, build your author authority ("Author Rank") now. A mere 19 days later, a very interesting excerpt...
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Both Google and Bing want to rank websites that are worthy of rank and have shown a history of providing a quality user...
He goes on to say that, "Now when you do a web search on Facebook, the new search results page features a two-column layout with Bing-powered web results appearing on the left-hand side overlaid with social information from Facebook including how...
I don’t think there was ever a time when these results were clean, in terms of what Google might expect from its own search engine. This article was inspired by my high expectations of the Google algorithm that have been blown away in the last year...
Log into your Google Analytics account, and using the left-side navigation bar, navigate to Content > Experiments, you'll see this: Consolidating the content for reporting purposes just means that Google Analytics will show an aggregate measure for...
For instance, today, if you search on Google for "what does Bill Slawski say about patents? Eventually, a semantic search engine will be able to get past that limitation, understand the meaning of your question, understand the meaning of those...
Google has long been towing the line that there is very little a competitor can do to affect the rankings of others in the search results, although we have known that the “very little” was alive and causing major issues for some webmasters.
Best practices change regularly – usually with every new feature released by Google AdWords! And since Google usually opts accounts in to the less strategic option when they launch a new feature, it’s easy to miss out on opportunity.
In 2011, Google AdWords provided a new layer of data transparency with the release of the Top vs. Google’s Feature Parade As each year passes, and as each new Google AdWords feature goes live, the importance of ranking in the top 3 becomes more...
When I nexted, I saw a blue-gray design with lots of product pictures and categories, a left-side menu of product categories, and a bunch of trust symbols in the top right. If we disappoint or confuse them, they’ll run back to the safety of the...
Bing has created a page that allows the user to search and then displays, side-by-side, the results from both Bing and Google with all the branding stripped out and asks you to vote as to which you prefer (or a Draw if you consider them equal).
There have been a lot of changes the past 12 months in how Google displays search results. Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local results and for a broad array of keywords, it is the...
A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. A video posted to the Bing It On site depicts random people on the street identifying Google as their preferred search engine, then...
On the plus side for Google (see what I did there? Earlier this year, in "Social Search Result Rankings for Top 500 Tech Writers", we analyzed how social networks appear in the search results for 500 of the world’s top tech writers’ names.
This includes removing information from the left side of the page – where Google places links to additional vertical search options, such as news, video and images – which Microsoft said would make the search experiences more consistent and...
Google’s tribute to dads in more than 70 countries – from Japan, to India, to the UK, and most of North America – for Father's Day 2012 comes in the form of an animated logo. On landing on the Google homepage, visitors are greeted by the "l...
Also, just like the web version, you can tap the Google icon to the left of the search bar and see the dropdown for further search filtering. We’ve gathered these four search engines in order to test the top four searches pulled from Google Trends...
