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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Advanced technology platforms can drive dynamic ad...

  2. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Kohavi suggested this is simply the "first steps" in dynamically sizing the search results pages. Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer...

  3. How to do Awesome SEO Keyword Research for a Standard Website

    Previous SEO/keywords for pages In these engagements you build a keyword list and then optimize individual pages for individual terms. You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword...