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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. The mission of SES remains the same as it did from the start: to help you master the basics of...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet later in the day. Juxtaposing that data with its own research from more than 30 internal studies, Google says...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. See Singer and fellow Googler Andrew Wales' recent Metrics for the Mobile App...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...