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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the...

  2. Google App Searches Gmail for Upcoming Bills

    Unfortunately, when I tried to search for them using the Google App there were no results to speak of. That is a question you’ll never have to wonder again with the Google App’s new update. Additionally, when the Google App scrapes your email...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? In response, the video search engine is flexing its Google-backed muscle, threatening to take down...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. The mission of SES remains the same as it did from the start: to help you master the basics of...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in...