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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? In response, the video search engine is flexing its Google-backed muscle, threatening to take down...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. The mission of SES remains the same as it did from the start: to help you master the basics of...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. Google+ posts pass Page Rank, and Google+ profiles may show...