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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. Many advertisers include numbers in their paid search ads...

  2. Your Job Is to Make Google Look Good

    Their search results have many links in them. They carefully sculpt and craft their search results page with the goal of providing high-quality results. Yes, that's right, if you want Google traffic, your job is to make Google look good.

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  3. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Brands and marketers can gain inspiration from the E-A-T...