Third-Party (Google) Arbitration Both SEM and SEO managers are highly dependent on Google and its policies in helping them deliver against their business goals. Often times Google's actions, whether intentional or unintentional, can have a strong...
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. While Google's Panda updates did help define "better content" through a user-focused...
Today we're making this possible by bringing app activity to Google search results. Google has announced that its desktop and mobile search will now include data gathered from Android app activity. When users search for your app, they often want to...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs). In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other...
Google has experimented with seven results on many SERPs since last summer. Are you seeing less than 10 results in your Bing search results? They describe the steps as "small" while Bing continues to research if and when they will extend the number...
While you're reviewing some of the above page types in potential indexation situations, it doesn’t hurt to review your overall index results in Google or Bing. Looking at your entire index through the lens of a website indexation audit will allow...
No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or Microsoft Office files from the search results. Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed...
I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. To keep it simple, Google has an index of all of your current pages.
As we’ve streamlined the results page, we’ve had to remove certain features, such as Instant Previews," according to a Google spokesperson in the Google Search Forum. Now Google has added a drop-down to view Cached or Similar results, or Share a...
By marking up your webpages with microdata, you can provide detailed information to Google and in return your search results can help users recognize when your site is relevant to their search resulting in more clicks.
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. What will Google search results look like in Europe exactly?
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Quora threads rank in search results, especially for long tail queries.
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. The good news was Google allowed me to get a...
Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. When a user does a search that Google deems product-related your feed will be scanned for products that match the...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience.
A new analysis says Google Image Search traffic is down 63 percent on average. Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu.
