Often, Google displays its answer to the question in the form of "cards" at the top of search results while it relays the information verbally. to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites.
If you want to see how prevalent this is, go to Google search and put in ".gov" Viagra. To be fair, I can only be 99 percent sure that content, thanks to a Google engineer at a party at an SES Conference who confirmed it was "most likely the reason".
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Then in a Google Webmaster Help video, Cutts went...
Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then attribute this lead back to a particular marketing activity which focuses on...
Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other search engines. Social media’s influence on search results continues to grow.
In addition to CTRs being higher for search results with vs.without authorship markup, many have theorized that Google will start using an author's influence in determining how to rank content created by them for relevant queries.
The law had been greatly revamped from the initial proposed law, which would have allowed publishers to charge licensing fees to search engines for the right to publish short snippets from their sites, such as the short snippets that appear in...
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
Google Maps search results are much more clearly added to the maps page. Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to...
Google is working towards the search of the future with the functionality unveiled yesterday at the event. Let's go over a couple of the developments announced yesterday that demonstrate Google is working toward its vision of the future of search.
According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in Google search results" and "is a strong signal to .show this image in preference over others.
Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms relative to long-tail terms within your search space.
Woman Comes Up Limp Yet Again in Google Search Suggestion Fight In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights.
But one fundamental flaw undermines every clause: the proposals ignore the natural search results and AdWords listings that Google is being charged with manipulating. There are only two practical ways to remedy the anti-competitive effects of...
This is somewhat similar to the "Zerg Rush" Easter egg game Google put out, in which you had to shoot red and yellow zergs that devoured Google's search results. After your game is over, Google gives you the option to share your score on Google...
If you're doing deep searches in Google, and going back 5, 6 or more results pages deep, you can see the same site popping up with a cluster of results on those deep pages. Google is looking into a change where once you have seen a cluster of...
One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in. The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook...
Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google.
