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Google Search Quality Team

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's search quality team hires human raters (dubbed "search quality evaluators") who help Google rate sites for quality. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Pages with 1,000 or more followers tend to have an actively engaged audience and consistently create high quality content. Since they seek to validate and score the quality of everything else you do on the web, why wouldn't they also evaluate the...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality. Without going into all the details of what makes a B2B lead high quality, I'll...