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Google Search Product Shopping Comparison

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). Historical purchase analysis determined this was the...

  2. 4 Google Changes and How Online Merchants Can Adapt

    Google doesn't mess around with search, and they are aiming to be the destination for product searches and purchases online. Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later search for the same product on Google. Combine views of pages or product categories with buying signal modifiers...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed...