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Google Search Product Shopping

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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's Shopping Feed Specification update affects your product data, including: You may have "available to order" availability in your product inventory information if you sell items which require more than four days to ship (and you haven't made...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant Center product...

  6. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. This integration powers product inventory managment. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  7. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups...