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  1. Your Job Is to Make Google Look Good

    Product descriptions Their search results have many links in them. They carefully sculpt and craft their search results page with the goal of providing high-quality results. Yes, that's right, if you want Google traffic, your job is to make Google...

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  2. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. Google ends up dishing out more and more organic search traffic, even when there are problems on the site...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page:

  6. SEO Is No One-Trick Pony

    Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx? Once you have developed a list of targeted keywords, you must...

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. With an incremental strategy, you can optimize for one product or...