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  1. "Which Update?" Is the Wrong Question

    Imagine a world where you did some less-than-stellar link-building. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. If we change the keyword phrase slightly to "Search Marketing Consultant", there are...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Below are some insights and top tips on moving forward in a "(not provided)" world. Since 2011, Google began making secure search the default for signed-in users. We applaud Google's shift in natural search from key words to the meaning of words...