When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...
Don’t be fooled by the overshadowing factor of mobile secured search getting mislabeled as direct, Google’s PLAs or Knowledge Graph are most likely contributing to the loss of organic search numbers. While ongoing organic traffic mis-labeling due...
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
When users are searching on mobile devices, Google will show a mobile icon indicating to the searcher that those sites are mobile friendly. A responsive theme will automatically adjust the layout, menu items, and images to render nicely on desktops...
Mobile web and app analytics are still very much in the early stages. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid...
Rich media and flash ads are pretty prevalent (and successful) on display, but will struggle to get any traction on mobile platforms. Display campaigns didn't lose out on all the glory when Google announced Enhanced Campaigns recently.
This could present opportunities for higher click volumes for advertisers who haven't paid close attention to mobile previously; though with a default setting of 10 percent lower than desktop, Google is still targeting a level higher than many...
This deal shuts out rival search vendors such as Bing from the default search position on most smartphones and provides Google with valuable data when mobile device users access its search engine. Although Google's expenditure might seem high...
Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. If you’ve previously created a desktop-only campaign, then by default it will be upgraded to run across both desktop and mobile devices, and Google will...
Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation. It would have been easy for Google to provide a mobile bid or multiplier at keyword level, but they didn't.
It suggests that you can pay for more followers through advertising in search, display, maps and mobile: During the ad process you're given the choice between the two with Google+ on the top as default.
From simple things like being able to see your total number of monthly visits, to being able to track your conversion rate for each mobile device being used to access your site. Google Analytics provides some very intuitive default reports.
The new Google Catalogs is interactive and mobile. On the Google Catalogs dashboard, there is a tab in which the publisher can enter a query such as a part number or product name to search for products that are in the publisher’s Google Shopping Feed.
This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and social opportunities. With no means to correct the situation, many felt Google was unfairly penalizing websites in the...
For the options in the middle of the page (Networks; Desktops and Laptops, mobile devices and tablets; Locations; Languages), you can use the default settings which AdWords has selected. Google Product Search was designed to facilitate the online...
What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come.goals: If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources.
For queries done using Google SSL Mobile search, no referring data is passed. In Danny Sullivan’s post covering the iOS 6 effect on organic search, he breaks down the difference between Desktop and Mobile Google SSL secured searches in a similar...
Though the sad fact remains that default "on deck" positioning usually wins out, Google still has lots of opportunity to gain mobile mapping share, even within iOS. Google has stated publicly that 40 percent of mobile searches have local intent...
The mobile and tablet space is increasingly important, and Bing’s mobile search strategy remains focused on enabling customers to easily discover, access, and use the information, answers and local content they need and want – anytime and anywhere...
