The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension.
Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you...
Search results are customized based on a user's location and mobile continues to change the game. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better have...
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Most marketers will tell you that you need to be blogging x times a week if you...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
I suggest reviewing the video, image, and mobile sitemap extensions section. You can make your search result stand out by authenticating your content with Google authorship. This will allow for your Google+ profile picture to show up next to your...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. When you start to plan your mobile strategy, you have to think about what content...
Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi...
