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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Mobile commerce is the biggest opportunity, said Michael. Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as...

  3. Google Axes iGoogle, Chatback & Google Mini

    We’re discontinuing the product because its functionality can be better provided by products like Google Search Appliance, Google Site Search and Google Commerce Search,” Eichner wrote. Google’s Symbian Search App: The search app for Symbian...

  4. How to Use QR Codes for Better Conversion Rates

    The content encoded in these barcodes can be revealed with a smartphone using a QR code reader mobile app. Smartphones are able to interpret the appropriate mobile app (i.e.contacts, YouTube, maps, etc.for rendering barcode content which can...