Are you advertising for a mobile app? Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones?
With how varied Android devices are, this can sometimes be invaluable information for app creators. While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your...
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
But that's no longer the case as it's now free to download on the App store for iPhones and iPads. Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local...
You can cross promote the videos by embedding them on your blog, you can promote the presentations on LinkedIn via their presentation app, you can put up the podcast on iTunes and other channels, and you can put all this content on social networks...
Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online.
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Users will be able to access Google Now through the Search app itself. IPhone and iPad users can obtain the Google Search update with Now through the iTunes App Store. The company is bringing the platform to Apple's mobile operating system as a...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. One of the main reasons to step up to an enterprise analytics solution would be to...
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms...
The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Google Places was recently replaced with Google...
App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Mobile ads: Focused toward mobile devices. The Google Display Network is vast with abundant opportunity to generate great results.
Google search has technical issues listing iTunes app pages – CNET App rankings suffered as Google had some technical issues fetching iTunes pages. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe...
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Facebook began reorganizing its business last year to be “mobile first,” and its...
