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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. Check Mobile Versus Desktop Traffic (From Google Organic). In my last post, I explained how mobile traffic could be...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America. And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. I recommend first determining how much mobile traffic is hitting your website from organic search...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For years Google has had Call Extensions that allow you to use a unique phone number in the PPC ads. You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing, Facebook, Twitter, LinkedIn...