Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
Social/Mobile/Local marketing (that thing people call SoMoLo) Because of this, Google is reengineering their products – such as Maps – to sustain their monopoly on search Perhaps what we don't realize is that Google has trained us to search for...
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those managing...
Some will benefit most from local optimization; others are geared towards mobile search. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts...
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. I've been reading, and thinking, about the marriage of schema and Mobile.
Set mobile bid adjustments at the ad group level. First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns.
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones? Are you advertising for a mobile app?
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the...
However, this ad style is for desktop only, not mobile. Google Maps search results are much more clearly added to the maps page. Google has announced a revamping of Google Maps and it is much more than a few changes.
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with...
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google...
Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you...
