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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Social/Mobile/Local marketing (that thing people call SoMoLo) Because of this, Google is reengineering their products – such as Maps – to sustain their monopoly on search Perhaps what we don't realize is that Google has trained us to search for...

  3. Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

    Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have...

  4. Using Multipliers Effectively in AdWords

    When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with...