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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    For years I have been emphasizing awareness of the social and search community of a statement Google made in 2008 that Google's 'intel inside' was data, rather than search. The emphasis of unstructured data by search engines Google, Bing and Yahoo...

  2. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. Perhaps the differing viewpoints of your website aren't...

  3. AdWords Image Extensions Bring Images to Google Search Ads

    Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. And AdWords is expanding their reach with the search results ads by now...

  4. How to Dominate the Entire First Page of Google

    Image search has the potential to drive more incremental visits than you might expect. Dominate the entire first page of Google for brand related search queries. The result is a rather large piece of real estate that includes your follower count...