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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    Image Credit: Google Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Interestingly, it seems more people are looking to incorporate their pets...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. Google Places – your Google places account will need to be managed via bulk upload. Currently, if a user clicks on a local inventory ad, they are taken to a Google...

  4. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Enter in some competitor domains and see how much traction they have in Google (SEM Rush...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I’ve provided an image below that depicts the various levels of danger when it comes to algorithm updates. Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery.

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms. The wider your brand awareness, the stronger your brand image.

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...