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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average...

  2. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Many second-tier search engines exist as well and are definitely worth exploring depending on your goals. While we won’t dig into specific PPC channels right...

  3. Resources for Learning About PPC

    The blogs to note are: the overall search blog Inside Search, which features updates to search result layout and other interface changes, Inside AdWords, the Agency Blog, the Merchant Blog (if you’re using Product Extensions), and the Google...

  4. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    Earlier this week Hitwise released their latest search engine rankings showing that Bing-powered search now accounts for 30 percent of search market share (including Bing and Yahoo). Landing Page Relevance: How relevant your ad and landing page are...