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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users. Yahoo! Google gets consumer service ultimatum from German consumer...

  2. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. For instance, if you sell bicycles you should start with...

  3. Resources for Learning About PPC

    The blogs to note are: the overall search blog Inside Search, which features updates to search result layout and other interface changes, Inside AdWords, the Agency Blog, the Merchant Blog (if you’re using Product Extensions), and the Google...

  4. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    Earlier this week Hitwise released their latest search engine rankings showing that Bing-powered search now accounts for 30 percent of search market share (including Bing and Yahoo). So, now is the time to get your account structure re-vamped just...