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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Another well‐known example is from Google. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It is obvious that their product development teams and their developers are actively working on Google Shopping and product listing apps, which is refreshing; because when it was free, the speed and the cycle of development of these new features...

  3. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Google’s search volumes for 2012 confirm the same popularity for “colorblock dress. Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring. Not only in terms of search volume (see below), but also in...

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Courtesy of the Google Aromabase, you can search and smell: April Fools 2010: Google Real-Time Search Results Powered by Pigeons on Red Bull? Google isn't the only search engine checking in with April Fools' antics.

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    It's to make you afraid of how good Google really is. But is Microsoft "scroogling" itself by pushing a campaign focused on Google instead of touting its own benefits? It's the Scroogled campaign that paints Google as the creepy guy who stalks you...

  6. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Following a scandal involving one merchant (who eventually was sentenced to 4 years in prison) who used negative publicity to rank higher in Google's search results in 2010, Google Fellow Amit Singhal, in announcing an algorithmic change, stated...