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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. We've already discussed how changing search behavior is...

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Google announced two new local features for PLAs in October – local...

  4. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. And while many think they’re getting ahead, the view from inside an engine is very different.

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Yandex has always been ahead of the curve – it currently has a voice search option within their search engine and has been using their voice technology for other applications. Let's take a quick dive into a recent voice search example on YouTube...