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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. They don’t need to be experts, but basic principles will help them do...

  2. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. While sources such as Reddit are not currently appearing in Google News, they are prominent on the "In the News" section of search results.

  3. The Evolution of SERPs and User Behaviors

    The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly be what they’re looking for. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  5. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they...

  6. The NSA Has a Hush-Hush Google-Like Search Engine

    The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits. It says that the search engine is shared with a number of other U.S.organizations and institutions.

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    The core service of a search engine is to help users find the information they seek, and thus it is in a search engine's general economic interest to provide the fastest, most comprehensive and most relevant search results possible," Google said.