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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). Webmasters must evolve and adapt with these changes to continue enjoying...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Dwell time is the amount of time between a user clicking through a search result in the SERPs, visiting a page, and then clicking back to the search results. I recommend reading the rest of this post now on Search Engine Watch, and then heading...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers and to usher in a more holistic approach to managing the SERPs. Utilize non-Google search engine results, as well as third-party trend...

  5. 7 Ways to Make Your Google Search Result Stand Out

    Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs). If you Google anything SEO related, the SERPs are peppered with faces; however, if you're in an industry that is less tech savvy, like construction...

  6. 7 Critical Web Redesign Considerations You Can't Overlook

    Your site's position in the SERPs depends on many different factors (more than 200, according to Google). Is that blog going to be mostly visual or will you be publishing long, informative articles? This gives you the opportunity to effectively...

  7. Reality Check: Google Isn't 'Killing' Organic Search

    The FTC recently asked multiple search engines to evaluate the transparency of their paid products in search results as the SERPs continue to change: Not only are SERPs changing, but things that give users data about search behavior are changing, too.