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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Remarketing Lists for Search Ads (RLSA): Google...

  2. Bing Launches Search Removal Request Form in Europe

    Microsoft's search engine Bing has finally responded to the recent European Court of Justice (ECJ) "right to be forgotten" ruling. The form is located in Bing's webmaster pages, and like Google's form it asks for specific information about the...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into...