Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. For those of you old-school enough to remember going to www.altavista.digital.com to get your AltaVista search, it is a sad...
The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. The keyword planner is actually a combination of the Keyword Tool plus the Traffic Estimator, so pay per...
Domain Authority represents Moz’s best prediction about how a website will perform in the search engine rankings. A simple snapshot of organic search traffic trends pulled from Google Analytics provides a useful graph to see how SEO efforts have...
Internal search engine query reports I would recommend review, if for nothing else than to validate B2B search engine marketing initiatives proposed or to augment existing work. The simplest method for comparing user behavior by device type is in...
The world's third largest search engine (after just Google and YouTube) changed Bing Business Portal to Bing Places for Business in April 2013, but the general idea remains the same. Bing Places for Business is a place to connect your company with...
Yesterday the FTC released updated guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Instead, the FTC suggests that search engine should use prominent shading with a clear outline, a...
Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. It was part of a case brought against the search engine firm by a Spanish citizen looking to...
From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo...
In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants program, which would place all ads from grants below the ads of traditional AdWords advertisers.
Good reviews, content, and engagement on search engine local pages (Google+) Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page
So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. To find keyword ideas, one tactic Beckman recommended is going to Google and typing in words in the...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Rich snippets provide the user with only the important I think if an app, or a search...
Another month and another new release of comScore search engine rankings for the U.S.for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. The quote involves Google Glass, the latest hot item from Google X:
Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. And I have a strange feeling that soon enough these products will no longer only rely on search engine...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an...
On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said. Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA...
The Google search engine has a hidden side. Here's what Google shows me for that search term: The Google Stock Market Difference Because it sells ad space based on a keyword auction, it's actually a stock market for words.
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
