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  1. Google Plans to Combine Mobile & Desktop Ads

    Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. As much as the “users want the same on mobile and desktop” mantra was...

  2. Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

    If we consider Microsoft's reach onto the desktop and through the Xbox console, they have access to a large percentage of searchers – they just haven't been able to win their hearts and minds … yet. The reason I got excited by this move was that...

  3. Gmail Messages to Appear in Google SERPs

    The move is designed to offer Gmail users quick access to the most relevant search results, wherever they happen to be stored, bringing a Google search more in line with the search functionality of a desktop PC or mobile device.

  4. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The entire Summer of Speed video was produced over one weekend, and the final cut was on Antal’s desktop two weeks later. We used our strongest tool – video – to inexpensively execute a campaign powered by Google, the company that has mastered the...