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  1. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    The ads are exactly the same for desktop and mobile. Google's change to enhanced campaigns was driven by the idea that every search provides context clues far beyond just a keyword. Last July, Google made a radical change with the debut of enhanced...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Mobile traffic to Google will surpass desktop traffic to Google pretty soon – not in weeks or a few months, but soon. Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Conversational search capability has come to desktop search, allowing searchers to refer seamlessly back to their previous searches. On a desktop, these searches would most likely be searched as [cell phone shop] (12,100 search per month in US).

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. Google+ Local: Smartphone search is heavily oriented towards actionable, real-world...

  5. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Somebody who has previously purchased who looks for a brand term from a desktop/laptop in the evening is a good likelihood for another purchase. With every campaign I have enhanced, the recommended bid adjustment from Google was correct only one time.

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    May show for: computers, desktop computers, sony computer reviews Here you can see search term or exact word or set of words a person enters when searching on Google. This is a "search term match type" and it tells you how closely the person's...