Google has announced that its desktop and mobile search will now include data gathered from Android app activity. When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director...
Google Now for Google's Homepage in Testing – Google Operating SystemDoes code reveal Google has plans to add personal assistant Google Now to its desktop homepage? Google Places For Business Gets Its Own iPhone App For Managing Listings [Update...
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...
Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? Once you have your profile set up, the GA reports for mobile websites are pretty much the same...
Consistent design across desktop, tablets, and mobile devices. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and...
For example, somewhere in the app description you should provide a link to the your desktop website. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app...
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often...
When mobile and tablet campaigns are required to be included with desktop, how will this impact results? Click-through rate (CTR): Mobile tended to have the same CTR as desktop or better. I dug into a few accounts that combined mobile and desktop...
Though Google didn't break its own market share record, there was a new search record: the number of desktop searches hit 20.4 billion for the first time, topping the previous high of 18.3 billion recorded in January.
Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. This complaint adds to Microsoft's regulatory attacks on Google...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
Adding to the importance of mobile, the Kelsey research group says mobile will exceed desktop search in 2015. Prioritize keywords based on volume, desktop, mobile, and total priority and check rankings.
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
One really big issue at the homepage and category level templates is that there is almost no content above the fold, when you look at the desktop view. Homepage Above The Fold Area (Desktop) For Google, it is recommended that you use vary server...
Mobile CPCs have so far been undervalued if you consider their higher performance (CTRs and secondary actions), when compared to desktop equivalents. BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced...
Device targeting: Do Twitter ads targeting mobile or desktop perform better? Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords.
Respondents seemed to find it easier to pick up the phone for a search than to sit down at a desktop or even fire up a tablet. Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as...
