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  1. Here's What Google's Labeled Search Results Could Look Like in Europe

    As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...

  2. Driving Consumer Insights With Mobile Analytics

    Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? Once you have your profile set up, the GA reports for mobile websites are pretty much the same...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    For example, somewhere in the app description you should provide a link to the your desktop website. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. This complaint adds to Microsoft's regulatory attacks on Google...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and...

  6. SEO Diagnostics: Urgent & Preventive Care

    Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.