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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    May show for: computers, desktop computers, sony computer reviews Here you can see search term or exact word or set of words a person enters when searching on Google. This is a "search term match type" and it tells you how closely the person's...

  2. OK Google: 'The End of Search as We Know It'

    We're one step closer to conversational search becoming the norm with the announcement of conversational search for desktop and laptops through Chrome. Converse with Google Search Hot-wording" is what Singhal calls the "no interface" approach to...

  3. Here's What Google's Labeled Search Results Could Look Like in Europe

    As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...

  4. Driving Consumer Insights With Mobile Analytics

    Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? Once you have your profile set up, the GA reports for mobile websites are pretty much the same...