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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. How to Use this Segment: Apply this segment to your SEO reports...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    You can either create a custom report to isolate unique visits and goal completions by keyword. On-page SEO: Evaluate these pages to ensure they're as "optimized" as they should be. By focusing on improving the "SEO value" of that URL/page, you can...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...