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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By layering some of the sophisticated targeting options offered by Facebook, such as Custom Audiences, marketers can ensure they are targeting the right customers. Nearly half of all mobile searcherssay they would be more likely to turn to another...

  2. 10 Google Analytics Custom Events That Track the Untrackable

    Wrap the link in the onclick event with your custom event code and you're in business. This Google Analytics custom event may require reading the full instructions in order to implement properly, so be sure to check out AJ Kohn's blog post for more...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    After the daze has worn off from the thick stench of high dollar cologne and a quick gaze at their shoes, you notice the custom tailoring of the suits donned by the two new men at the table. Many of your customers have posted positive reviews on...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The search giant plans to equip more than 1,000 kangaroos with 360-degree cameras powered by solar panels stitched into custom-made “roo jackets” to capture images as they hop around during daylight hours.