If users and/or search engines cannot perceive that wonderful new custom feature or content you added to the site, then you wasted your time and effort in implementing it. End users are demanding this more and more, and search engines like Google...
Make them aware that you represent the subject matter experts and those experts are available as a source for custom content creation, insights, quotes etc. Google's Penguin/Panda algorithm changes combined with the sheer volume of content being...
At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on specific niche topics you've shown interest in by...
How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Segment reports by keywords that consist of 3, 4, 5 and 6+ words...
Project-based pricing: Project fees are similar to contract services with the exception that they are custom projects created specifically for a client. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings...
Browse Google Shopping "shortlists" custom packaged by themes like coffee, fitness and more. The complex machine was designed with the idea, what "if Google the Search Engine had a mom of its own and wanted to make some artwork for her," explains...
We have seen some recent developments from many of the third-party bid tools that would say it will ultimately require complex algorithms and custom logic to compete adequately in PLA, so having experience with these types of tools should be an...
A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling: What our advertisers often don't think about and what makes us different, is our significant, distinct...
You can specify custom labels in your feed then set up targets for each label. When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used.
So what you can do is create a custom UI and wrap it around the browser in the native language of Objective C, Java, etc, and all the rest of the app's content comes from the web. That said, Flurry excels in application engagement – you can define...
Custom segments allow you to monitor performance across keyword query topics, understand topic traffic and conversion trends, and leverage this data to identify the key landing pages for each topic. Music genre site, with custom "rock music' topic...
Some social CRM tools also provide custom workflows to help automate and simplify customer service issues with social media. The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile...
Destination URLs to Direct to Custom Tab Before One Channel, the norm was that one had to employ deep-linking or set the Custom Tab as default in order to run media that landed users on the custom experience.
Custom Reports – SEO Dashboard via Jill Whalen Price credited Eric Schmidt of Google, author of "The New Digital Age", due to be released on April 23, 2013 with the quote “Authorship is the next big thing”.
A word of warning - being locked into a third-party platform isn't always ideal; if later you need custom functionality or more control over the technology, you are stuck between a rock and a hard place.
If you're feeling more daring and want to dig deeper, Google has tapped into top Analytics users and is now providing downloadable Dashboards, Custom Reports, and Advanced Segments that can be plug and play according to your needs.
After the daze has worn off from the thick stench of high dollar cologne and a quick gaze at their shoes, you notice the custom tailoring of the suits donned by the two new men at the table. Many of your customers have posted positive reviews on...
You can configure search engine friendly URLs (SEF URLs) by selecting the Custom Structure option and adding the following parameter in the text box. Google publicly stated that they ignore this tag, but Yahoo still uses it as well as other search...
Set custom bids. Display campaigns didn't lose out on all the glory when Google announced Enhanced Campaigns recently. I think it's safe betting this will happen once Google work out the technical implications around image ad formats.
Maximizing Google Analytics Insights for SEO with Custom Reports": This is a cool article for those new to custom reports who want to explore the many different ways you can measure. Since search quality indicators have become an increasingly...
