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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    This custom report for Google Analytics contains all the goodies needed to get a great snapshot of paid search in AdWords. Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Segment reports by keywords that consist of 3, 4, 5 and 6+ words...