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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    User-posted content for unique or unusual hobbies, for example, where "expert advice" is found on blogs, forums, and other user-generated content websites. Forums with experts on particular topics "ranging from sewing to car repair to do-it...

  2. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Reach more people by scheduling and submitting your Google+ Hangout in directories, forums and outlets like this one. Eric Enge, CEO of Stone Consulting and Search Engine Watch contributor, hosts a Google+ Hangouts series appropriately named...

  3. SEOs: Will You Negotiate a Salary Increase in 2013?

    Tell employers what communities you interact with and if you have moderator or administrator roles on forums for example. And heed the advice of Chris Boggs, Chairman of SEMPO, who told Search Engine Watch (SEW), "Jobseekers should be very clear in...