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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    With this in mind, let's look at four link building practices that are still common today: Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider...

  4. The Synergy & Benefits of Optimizing Content as You Write

    Understand and learn about SEO and best practices. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business...

  5. SEO Diagnostics: Urgent & Preventive Care

    Audette touched on two generally-accepted best practices for pagination: Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google+ Business page showing up on the right side of your brand search...

  6. How to Make Video a Successful Part of Your Content Marketing Strategy

    Combining quality with intelligent hosting and optimization practices are your best bets for making video a successful part of your content marketing strategy. Even if your video attracts a large amount of views, those clicks will end up bringing...

  7. Google Submits Response to EC Antitrust Regulators

    After the conclusion of the FTC investigation, Google voluntarily made changes to some of its practices, including how it handles search and patent issues and agreeing not to sue willing licensees over standard essential patents.

  8. Make the Most of Your Social Media Interactions: 9 Tips

    Keeping in mind industry standards and best practices are key when determining the optimum point for listening and sharing on social media channels. Perhaps you’re scouring Twitter for users talking about a topic related to your business and find a...