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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the...

  2. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Since details like address, hours, and directions are shared, retailers...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...