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  1. Nuances of Spanish Language Search Marketing

    They also differ in terms of search marketing for ways of conducting business and responding to search queries. Hreflang tags are necessary for fully translated pages and pages that have similar content.

  2. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Google is recommending this new schema, along...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the...