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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. In the age of location-aware, semantic search, it's ever-important to have the search...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. Many elements are required to do well nowadays need to be built-in to your site...

  4. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    This could be done to help ensure specific photos were taken at a particular business in question, such as for local results. But does any of this metadata have any impact on Google search results? In the latest Google webmaster help video, Google...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns.

  6. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. Google's policy on illegal drugs and psychoactive substances states that the search engine does not allow: the...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...