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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Then determine if bidding on your brand is right for your business. If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. In AdWords, you can use Google Analytics to segment your brand...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. If your business is in San Francisco or Seattle, your...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  4. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Being listed on Google My Business Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. Instead, purchase detail reports give granular...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Create a bidding strategy specific to mobile that makes sense for your business model