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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is trending. Yelp Trends can also help a business owner expand into related territory to try and keep up with the changing...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before inferring that the business has a negative reputation. The latest version of Google's "human rater handbook," a.k.a.search quality...