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  1. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? Lucky for us, Google Analytics has predefined segments for converters and non-converters. Choosing only one segment at a time to view the following areas in Google Analytics.

  2. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. Yet few companies actually use this secret weapon of business growth," Scott...

  3. Last-Minute SEO - Here Come the Holidays!

    That would take a book and this article is limited to about 2,500 words. When Google comes through and hits you with an update that takes away your major search terms or even most of your site, you will be able to strengthen your other channels to...