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  1. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. It includes everything from blog posts, articles, website copy, letters to...

  2. Reality Check: Google Isn't 'Killing' Organic Search

    As a mobile user, do you really want to go to the restaurant's website first when you're doing a local search? Recently, Aaron Harris, a business owner in NYC proclaimed the death of organic search in a blog post when he showed the amount of real...

  3. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    He takes a stab at what Google will do with Frommer’s in a recent article: the obvious guess is that Google will Zagat-ize Frommer’s, de-emphasizing professionally-produced content in favor of user-gen stuff, which is both cheaper to produce and...