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  1. Reality Check: Google Isn't 'Killing' Organic Search

    Not only are SERPs changing, but things that give users data about search behavior are changing, too. The FTC recently asked multiple search engines to evaluate the transparency of their paid products in search results as the SERPs continue to change:

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. If you are in the spotlight for good or bad reasons, utilize paid search to make your response the first result searchers are seeing...