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  1. Can Groupon Break Into the Search Market?

    Groupon has been on an innovation streak lately, introducing time-based deals and an app that gives users cash back on their grocery store purchases in the last two months. If it's all aggregated content just copied and pasted, there will be no...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the...

  3. Google App Searches Gmail for Upcoming Bills

    Unfortunately, when I tried to search for them using the Google App there were no results to speak of. That is a question you’ll never have to wonder again with the Google App’s new update. Additionally, when the Google App scrapes your email...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If the tag is not loaded as the user progresses into the web app, content will be lost to the engines. While this approach allows for indexing by Google, it has proved unpopular with SEOs and developers for several reasons, mainly due to increased...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...